Toyota: The story of Diana

Produced by ASI STUDIOS (Univision) for TOYOTA
Director + ECD: A.F. CORTÉS

Embark on a journey through a day in the life of Diana Iracheta, a Latina engineer who, through her dedication to STEM education, is breaking cultural stereotypes and igniting inspiration among a new generation of U.S. Hispanic children.

As Diana gracefully navigates the bustling streets of Chicago in her Toyota Prius, we witness her unwavering commitment to her craft, innovative thinking, and a glimpse into her world. Her Prius, a steadfast companion, seamlessly integrates into her personal brand and daily routine. With its hybrid engine and sleek design, it effortlessly propels her through her myriad of commitments, while its cutting-edge technology fuels her passion for engineering.