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Introducing a film series featuring real JCPenney customers as they share intimate moments from their lives. These personal stories highlight the resilience and determination required to pursue one's dreams while also expressing gratitude for the inspiration and support received along the way.
Produced by ASI STUDIOS (Univision) for JC PENNEY
Director + ECD: A.F. CORTÉS
The Story of Farrah
Set in New Jersey, Farrah’s story is a testament to the resilience and optimism of the immigrant experience, told through her point of view.
This evocative story celebrates her journey from a humble beginning to a thriving life filled with achievement and community impact. Featuring vignettes from her past and present life, Farrah reflects on the influence of her Latin roots, upbringing, and family values as she recounts the story of how she, against all odds, became the person she wanted to be.
Weaving her reflections together with details of her own life as a dance teacher, first-generation college student, business owner, and mother, Farrah expresses gratitude for her heritage. She finds happiness and joy in her daily experiences.
