Home / Commercials / Band-Aid
Band-Aid: OURTONE Stories
10 Seconds of Courage
A NEUPLOT production for HERO Collective and Johnson & Johnson
What happens in the ten seconds before the lights come up? Before the jump ball, the beat drops, or the curtain rises?
In this emotionally resonant campaign, we follow three characters — a ballerina, a basketball player, and a DJ — each caught in a moment of reflection before facing their crowd. They think about their work, their families, their purpose. These are the seconds that define them — raw, quiet, powerful.
OURTONE Stories celebrates leaders in their most human moments, reminding us that care — for yourself and others — is the foundation of strength.
Photography
Created for the Black community and BIPOC audiences and leveraging the strengths of Black creatives (directors, photographers, stylists, DPs, writers, designers), working alongside BIPOC producers, account executives, strategists, influencers, partners, and vendors, we built a brand identity and a campaign that stood out, not just because it was stunning and stimulating but because now it stood for something beyond a BAND-AID®. It illustrated the power of what is possible when Black people are given their time to shine.
